June 2019
Collaboration- The success mantra for your ABM strategy.
After you have answered the 5 questions I shared in My musings on ABM – The 5 golden questions you can expect a good start for the strategy. But, when it is ABM, target accounts are few, large, & mostly the ones which couldn’t be cracked in the past (i.e. customer is not too keen to hear your story).
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